In 2012, I entered the New Blood Awards category to create an advertising campaign for the company, Pitch & Sync.
My idea was to take what the company did (music supervision, licensing, and generally handling the audio side of things) and turn it on it’s head a little; to make short idents that show how crucial music and sound is to create the right atmosphere. These short idents were made with the intent to go viral, using juxtaposition to alter and parody the original videos. One of them kinda went viral (minus the P&S logo)
Awards
NEW BLOOD YELLOW PENCIL