Our role started at treatment stage, with the five day shoot presenting greater design opportunities than originally planned.
The eight spots required a delicate balance between fore- and background elements, as Goldblum's satirical (and often ad-libbed) musings take their place against different graphic backgrounds.
The anticipated 2D background elements were replaced entirely with an infinite black shiny floor created in CG, with further background elements for each spot designed and added separately.
The team used AFX, C4D and Maya, whilst the final composite was created in Nuke.
My key role was creating styleframes and concepts in After Effects & Cinema 4D, along with some of these elements being taken for final comp in Nuke.
Agency | RPA
Creative Director Framestore | Sharon Lock
Agency Producer | Joshua Herbstman
Production Company | Anonymous Content
Director | Tim Godsall
Producer Framestore | Andrew McLintock
CG Supervisor | Mike Bain
Animation | Caleb Ollivant
Tracking | Tommy Taylor
Design & After Effects | Steven Kelly, Rav Matharu